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Forever 21 is an American chain of fast fashion retailers with its headquarters in Los Angeles and sales of $3.7 billion in 2013. Forever 21 began as a 900 square foot store in Los Angeles in 1984, and has grown to sell their clothing lines Forever 21, XXI Forever, Love 21, and Heritage in over 600 stores in the Americas, Asia, the Middle East, and the UK.

Work with Kylie Jenner Edit

In May 2016, Kylie Jenner was seen on the set of a photoshoot later known to be for a promotional campaign of Forever 21. No details about the partnership between the brand and Kylie were announced so far.